Diverse Formats for Deeper Insights
The mix of keynote presentations and carefully curated breakout sessions was intentionally designed to allow participants to first orient themselves and then dive deeper into individual areas of interest. While the plenary talks provided strategic impulses and explored technological developments, the breakout sessions offered space for detailed insights, concrete use cases, and in-depth exchanges with industry peers. These sessions were highly interactive, featuring live polls, discussions, small games, and active audience participation.
This dynamic format provided both strategic orientation and operational value—tailored to the specific needs of Sales, eCommerce, and IT professionals.
Additional demo pods, an interactive experience room, and a variety of digital and physical highlights ensured that content was not just heard but directly experienced.
Agenda Highlights at a Glance
Day 1
Commerce 2025 and Beyond: The Heart of Sales, Service, and Technology
Roland Boes, Director Innovation & Portfolio, Sybit GmbH
To kick things off, Roland Boes outlined the key challenges in B2B sales: purchasing decisions are increasingly made before the first personal contact, while at the same time, confidence in fully digital self-service purchasing is declining. His presentation emphasized why Commerce must evolve from a simple transaction channel to a core element of the entire Customer Experience. New technologies such as conversational AI, Agentic Commerce, Smart Microservices, and RAG (Retrieval-Augmented Generation) open up new potential for a connected Sales and Commerce logic.
Wirtgen Group: Smart Sales Processes for Maximum Customer Proximity
Jürgen Limbach, Lead SAP Channel, Wirtgen Group
Timo Trudewind, Project Manager, Sybit GmbH
The first customer session made it clear: customer centricity is not just a buzzword—it’s a true driver of change. The Wirtgen Group pursues a fully digital sales strategy that includes modern omnichannel reach, integration of sales and service, and AI-supported tools to achieve a 360° view of the customer. The combination of strategic goals and technical implementation demonstrated how a globally operating company is successfully mastering its digital sales transformation—while redefining customer proximity.
Expert Talk: The Digital Future of Sales & eCommerce
To close Day 1, representatives from customer companies, SAP, and consulting came together to discuss current trends, challenges, and opportunities in digital sales. The expert talk placed a strong focus on the interplay between technology, organization, and customer experience—a format many participants found especially valuable.
Day 2
Digital Channel Transformation at Clariant: Accelerating B2B Customer Experience with SAP Commerce Cloud
Matthias Häußler, Strategic Innovation Project Manager, Clariant SE
Another highlight was Clariant’s experience report on implementing SAP Commerce Cloud. Particularly impressive were the speed of the rollout and the high adoption rate among end users. Thanks to an agile project approach, strong stakeholder management, and a clear technical architecture, not only was skepticism overcome, but genuine enthusiasm for the new solution was generated. The result: measurable business outcomes in a short time—and a scalable model for B2B commerce projects.
Breakout Sessions & Workshops
Focus on SAP Sales Cloud V2
The new SAP Sales Cloud V2 was introduced with practical examples—including a live demo of key features such as:
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Lead & Opportunity Scoring with Business Interaction Intelligence
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Dynamic Visit Planning & Visit Management
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Quote & Order Management with AI support
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Joule as a digital copilot
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CX AI Toolkit with ready-to-use AI scenarios
Sybit’s presented V2 transition strategy rounded off the session—including a Clean Core focus, Readiness Check Tool, and the V2 Transition Cookbook.
GenAI as a Turbocharger for Your CX
How can Generative AI concretely improve the Customer Experience? This session explored, among other topics:
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Sentiment analysis and text generation in the sales process
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Building custom GenAI solutions with RAG and SAP AI
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Architectural approaches for integration into existing IT landscapes
A specific use case from global sales illustrated how AI can be used productively and responsibly.
Achieving Individual Success with SAP BTP
Using concrete project examples, this session showed how companies are using the SAP Business Technology Platform to implement modular extensions—from headless commerce to custom solutions. The presented SYBIT Extension Hub enables efficient development and rapid integration. It became clear: BTP is now indispensable as an innovation platform for flexible, scalable solutions in Commerce and Sales.
Next-Gen Quotation Platform at Sto: From SAP CRM to an Integrated CPQ Solution
Fabian Kaiser, Sto SE & Co. KGaA
Jörn Schulz, Sybit GmbH
A comprehensive case study on replacing an outdated CRM quotation module with SAP CPQ. The presentation highlighted:
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Harmonization and standardization of quotation processes
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Direct integration with ERP, BTP, and SAP SAC
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Reduction of quotation types, mobile usage, and price transparency
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Implementation in 16 country subsidiaries in 8 languages
Despite high complexity (e.g., custom pricing logic or system breaks), the presentation clearly showed a path to future readiness. It became evident that CPQ truly adds value when technology and processes are aligned.
SAP Diamond Award 2025: SYBIT Named Partner of the Year Once Again
A special moment during the XBOOST Days: the ceremonial presentation of the 2025 CX Diamond Award by SAP. SYBIT was once again named "Partner of the Year" in the Customer Experience category—for measurable customer success, continuous growth, strong customer loyalty, and excellent consulting performance.
Conclusion
The XBOOST Days 2025 once again demonstrated what truly matters in the digitalization of Sales & Commerce: a holistic understanding of the Customer Journey, the meaningful use of new technologies—and real collaboration between business, IT, and consulting.
With its mix of impulses, project insights, and interactive sessions, the event was not only informative but highly practical. A true value-add.
XBOOST: An event that delivers more than knowledge—it provides orientation for those who want to shape digitalization with impact.
