Privacy Policy: Sybit

1. Data Protection at a Glance

General Information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to personally identify you. Detailed information on data protection can be found in our privacy policy listed below this text.

Data Collection on this Website

Who is responsible for data collection on this website?

The data processing on this website is carried out by the website operator. You can find their contact details in the section "Note on the Responsible Entity" in this privacy policy.

How do we collect your data?

Your data is collected in part by you providing it to us. This can include data you enter into a contact form, for example.

Other data is collected automatically or with your consent when you visit the website through our IT systems. These are mainly technical data (e.g., Internet browser, operating system, or time of page access). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure the website is provided without errors. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right to request information about the origin, recipient, and purpose of your stored personal data free of charge at any time. In addition, you have the right to request the correction or deletion of this data. If you have given consent to data processing, you can revoke this consent at any time for the future. You also have the right to request the restriction of processing your personal data under certain circumstances. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time regarding this and any further questions about data protection.

Analysis Tools and Third-Party Tools

Your surfing behavior may be statistically evaluated when you visit this website. This is done mainly using so-called analysis programs.

Detailed information about these analysis programs can be found in the following privacy policy.

2. Hosting and Content Delivery Networks (CDN)

We host the content of our website with the following provider:

External Hosting

This website is hosted externally. The personal data collected on this website is stored on the servers of the hoster. This may include IP addresses, contact inquiries, meta and communication data, contract data, contact details, names, website access, and other data generated through a website.

The external hosting is for the purpose of fulfilling contracts with our potential and existing customers (Art. 6 Abs. 1 lit. b DSGVO) and in the interest of providing a secure, fast, and efficient delivery of our online offer by a professional provider (Art. 6 Abs. 1 lit. f DSGVO). If corresponding consent was requested, the processing is carried out solely based on Art. 6 Abs. 1 lit. a DSGVO and § 25 Abs. 1 TTDSG, as far as the consent includes the storage of cookies or access to information on the user's end device (e.g., device fingerprinting) in the sense of the TTDSG. The consent can be revoked at any time.

Our hoster will only process your data to the extent necessary to fulfill its performance obligations and follow our instructions regarding this data.

We use the following hoster(s):

gridscale GmbH
Oskar-Jäger-Straße 173
50825 Cologne

Order Processing

We have concluded a contract for order processing (AVV) to use the aforementioned service. This is a contract required by data protection law that ensures that personal data of our website visitors is processed only according to our instructions and in compliance with the GDPR.

Google Cloud CDN

We use the Content Delivery Network Google Cloud CDN. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google offers a globally distributed content delivery network. Technically, the information transfer between your browser and our website is routed through Google’s network. This allows us to enhance the global reach and performance of our website.

The use of Google Cloud CDN is based on our legitimate interest in providing our online offerings as error-free and secure as possible (Art. 6 Abs. 1 lit. f DSGVO).

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://cloud.google.com/terms/eu-model-contract-clause.

Further information about Google Cloud CDN can be found here: https://cloud.google.com/cdn/docs/overview?hl=de.

Order Processing

3. General Notes and Mandatory Information

Data Protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with legal data protection regulations and this privacy policy.

When you use this website, various personal data will be collected. Personal data is data that can be used to personally identify you. This privacy policy explains what data we collect and how we use it. It also explains how and for what purpose this happens.

We point out that data transmission on the Internet (e.g., during communication via email) may involve security gaps. A complete protection of the data from access by third parties is not possible.

Note on the Responsible Entity

The responsible entity for data processing on this website is:

Sybit GmbH
St.-Johannis-Straße 1 – 5
78315 Radolfzell
Germany

Phone: +49 7732 9508-0
Email: datenschutz@sybit.de

The responsible entity is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g., names, email addresses, etc.).

Retention Period

As long as a specific retention period is not mentioned in this privacy policy, your personal data will remain with us until the purpose of data processing ceases. If you assert a legitimate deletion request or revoke your consent to data processing, your data will be deleted unless we have other legal grounds for the retention of your personal data (e.g., tax or commercial retention periods); in the latter case, deletion will occur after these grounds have ceased to apply.

General Notes on the Legal Bases of Data Processing on this Website

If you have consented to data processing, we process your personal data based on Art. 6 Abs. 1 lit. a DSGVO or Art. 9 Abs. 2 lit. a DSGVO, provided that special categories of data are processed in accordance with Art. 9 Abs. 1 DSGVO. In the case of explicit consent to the transfer of personal data to third countries, the data processing is also based on Art. 49 Abs. 1 lit. a DSGVO. If you have consented to the storage of cookies or to access information on your end device (e.g., via device fingerprinting), the data processing is additionally based on § 25 Abs. 1 TTDSG. Consent can be revoked at any time. If your data is necessary for the fulfillment of a contract or for the implementation of pre-contractual measures, we process your data based on Art. 6 Abs. 1 lit. b DSGVO. We further process your data if it is necessary for compliance with a legal obligation based on Art. 6 Abs. 1 lit. c DSGVO. Data processing may also be based on our legitimate interest under Art. 6 Abs. 1 lit. f DSGVO. The relevant legal bases for each individual case are informed in the following paragraphs of this privacy policy.

Data Protection Officer

We have appointed a data protection officer.

PROLIANCE GmbH
www.datenschutzexperte.de

Leopoldstr. 21
80802 Munich
Germany

Email: datenschutzbeauftragter@datenschutzexperte.de

Please mention the company to which your inquiry relates when contacting the data protection officer. Please refrain from including sensitive information such as a copy of your ID in your inquiry.

Note on Data Transfer to the USA and Other Third Countries

We use tools from companies based in the USA or other data protection-unsecured third countries, among others. If these tools are active, your personal data may be transferred to these countries and processed there. We point out that in these countries, an adequate level of data protection comparable to that of the EU cannot be guaranteed. For example, US companies are required to hand over personal data to security authorities without you being able to take legal action against this. Therefore, it cannot be excluded that US authorities (e.g., intelligence services) may process, evaluate, and permanently store your data located on US servers for surveillance purposes. We have no influence over these processing activities.

Recipients of Personal Data

In the context of our business activities, we work with various external entities. This may also require the transfer of personal data to these external entities. We only disclose personal data to external entities if this is necessary for the fulfillment of a contract, if we are legally obliged to do so (e.g., transfer of data to tax authorities), if we have a legitimate interest in transferring data according to Art. 6 Abs. 1 lit. f DSGVO, or if another legal basis permits data transfer. When using order processors, we only pass on personal data of our customers based on a valid contract for order processing. In the case of joint processing, a contract for joint processing is concluded.

Revocation of Your Consent to Data Processing

Many data processing operations are only possible with your explicit consent. You can revoke previously granted consent at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to Object to Data Collection in Special Cases and Against Direct Marketing (Art. 21 DSGVO)

IF THE DATA PROCESSING IS BASED ON ART. 6 ABS. 1 LIT. E OR F DSGVO, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO THE PROCESSING OF YOUR PERSONAL DATA; THIS ALSO APPLIES TO PROFILES BASED ON THESE PROVISIONS. YOU CAN OBTAIN THE RELEVANT LEGAL BASIS FOR WHICH PROCESSING IS BASED ON IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA, UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR THE PROCESSING IS FOR THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS (OBJECTION UNDER ART. 21 ABS. 1 DSGVO).

IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF THE PERSONAL DATA CONCERNING YOU FOR THE PURPOSES OF SUCH ADVERTISING; THIS ALSO APPLIES TO PROFILES INSOFAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION UNDER ART. 21 ABS. 2 DSGVO).

Right to Lodge a Complaint with the Competent Supervisory Authority

In the event of violations of the DSGVO, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the member state of their habitual residence, their workplace, or the place of the alleged infringement. The right to lodge a complaint does not affect other administrative or judicial remedies.

Right to Data Portability

You have the right to request that the data we process based on your consent or for the fulfillment of a contract be handed to you or a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible party, this will only take place if it is technically feasible.

Access, Correction, and Deletion

You have the right to free access to your stored personal data, their origin and recipients, and the purpose of data processing at any time within the scope of applicable legal provisions, as well as the right to request correction or deletion of this data. You can contact us anytime with any questions regarding personal data.

Right to Restrict Processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time regarding this. The right to restrict processing exists in the following cases:

If you dispute the accuracy of your personal data stored with us, we usually need time to verify this. For the duration of the verification, you have the right to request the restriction of processing your personal data.
If the processing of your personal data is unlawful, you can request the restriction of data processing instead of deletion.
If we no longer need your personal data, but you need it to assert, exercise, or defend legal claims, you have the right to request the restriction of processing your personal data instead of deletion.
If you have lodged an objection under Art. 21 Abs. 1 DSGVO, a balancing of interests between your and our interests must be carried out. As long as it is not clear whose interests outweigh, you have the right to request the restriction of processing your personal data.

If you have restricted the processing of your personal data, this data – apart from its storage – may only be processed with your consent or for the assertion, exercise, or defense of legal claims or to protect the rights of another natural or legal person or for reasons of important public interest of the European Union or a member state.

SSL or TLS Encryption

This page uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries you send to us as the site operator. An encrypted connection is indicated by the address line of the browser changing from "http://" to "https://" and by the lock symbol in your browser line.

When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Objection to Advertising Emails

The use of contact data published under the imprint obligation for sending unsolicited advertising and informational materials is hereby contradicted. The operators of the pages expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as spam emails.

4. Data Collection on this Website

Cookies

Our internet pages use so-called "cookies." Cookies are small data packages that do not harm your end device. They are stored either temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your end device. Session cookies are automatically deleted after the end of your visit. Permanent cookies remain stored on your end device until you delete them yourself or until your web browser automatically deletes them.

Cookies can originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the embedding of certain services from third-party companies within websites (e.g., cookies for processing payment services).

Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g., the shopping cart function or video display). Other cookies may be used to evaluate user behavior or for advertising purposes.

Cookies that are required for the execution of the electronic communication process, to provide certain desired functions (e.g., for the shopping cart function), or to optimize the website (e.g., cookies for measuring the web audience) are stored based on Art. 6 Abs. 1 lit. f DSGVO, unless another legal basis is specified. The website operator has a legitimate interest in the storage of necessary cookies for the technically flawless and optimized provision of its services. If consent has been requested for the storage of cookies and comparable recognition technologies, processing is based solely on this consent (Art. 6 Abs. 1 lit. a DSGVO and § 25 Abs. 1 TTDSG); consent is revocable at any time.

You can set your browser to inform you about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or generally, and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited.

You can find out which cookies and services are used on this website in this privacy policy.

Consent with Usercentrics

This website uses the consent technology of Usercentrics to obtain your consent to store certain cookies on your end device or to use certain technologies and to document this in compliance with data protection law. The provider of this technology is Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, website: https://usercentrics.com/de/ (hereinafter "Usercentrics").

When you enter our website, the following personal data is transferred to Usercentrics:

Your consent(s) or the revocation of your consent(s)
Your IP address
Information about your browser
Information about your end device
Time of your visit to the website

Furthermore, Usercentrics stores a cookie in your browser to attribute your granted consents or their revocation. The data collected in this way is stored until you request us to delete it, until you delete the Usercentrics cookie yourself, or until the purpose for data storage ceases. Mandatory statutory retention obligations remain unaffected.

The use of Usercentrics serves to obtain the legally required consents for the use of certain technologies. The legal basis for this is Art. 6 Abs. 1 lit. c DSGVO.

Order Processing

Server Log Files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser transmits to us automatically. These are:

Browser type and browser version
Operating system used
Referrer URL
Hostname of the accessing computer
Time of the server request
IP address

A consolidation of this data with other data sources will not be carried out.

The collection of this data is based on Art. 6 Abs. 1 lit. f DSGVO. The website operator has a legitimate interest in the technically flawless representation and optimization of its website – the server log files must be collected for this purpose.

Contact Form

If you send us inquiries via contact form, your details from the inquiry form, including the contact data you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not share this data without your consent.

The processing of this data is based on Art. 6 Abs. 1 lit. b DSGVO, provided that your inquiry is related to the fulfillment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in effectively processing inquiries addressed to us (Art. 6 Abs. 1 lit. f DSGVO) or on your consent (Art. 6 Abs. 1 lit. a DSGVO) if requested; this consent can be revoked at any time.

The data you enter in the contact form remains with us until you request us to delete it, revoke your consent to storage, or the purpose for data storage ceases (e.g., after the processing of your inquiry is completed). Mandatory statutory provisions – in particular retention periods – remain unaffected.

Inquiry via Email, Phone, or Fax

If you contact us via email, phone, or fax, your inquiry, including any personal data (name, inquiry) arising therefrom, will be stored and processed by us for the purpose of addressing your concern. We do not pass this data on without your consent.

The data sent to us via contact inquiries remains with us until you request us to delete it, revoke your consent to storage, or the purpose for data storage ceases (e.g., after completing the processing of your inquiry). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.

Calendly

On our website, you have the opportunity to schedule appointments with us. For appointment booking, we use the tool “Calendly.” The provider is Calendly LLC, 271 17th St NW, 10th Floor, Atlanta, Georgia 30363, USA (hereinafter “Calendly”).

For the purpose of booking appointments, you enter the requested data and the desired date in the designated mask. The entered data will be used for planning, conducting, and possibly for follow-up of the appointment. The appointment data will be stored for us on the servers of Calendly, whose privacy policy you can view here: https://calendly.com/legal/privacy-notice.

The data you enter will remain with us until you request us to delete it, revoke your consent to storage, or the purpose for data storage ceases. Mandatory statutory provisions – in particular retention periods – remain unaffected.

The legal basis for data processing is Art. 6 Abs. 1 lit. f DSGVO. The website operator has a legitimate interest in an uncomplicated appointment arrangement with interested parties and customers. If corresponding consent was requested, the processing is carried out exclusively based on Art. 6 Abs. 1 lit. a DSGVO and § 25 Abs. 1 TTDSG, as far as the consent includes the storage of cookies or access to information on the user's end device (e.g., device fingerprinting) in the sense of the TTDSG. The consent can be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://calendly.com/pages/dpa.

Order Processing

5. Analysis Tools and Advertising

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

The Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies on our website. The Google Tag Manager does not create user profiles, does not store cookies, and does not conduct independent analyses. It merely serves to manage and deploy the tools integrated through it. However, the Google Tag Manager collects your IP address, which may also be transmitted to the parent company of Google in the United States.

The use of Google Tag Manager is based on Art. 6 Abs. 1 lit. f DSGVO. The website operator has a legitimate interest in the fast and uncomplicated integration and management of various tools on its website. If corresponding consent has been requested, processing is carried out exclusively based on Art. 6 Abs. 1 lit. a DSGVO and § 25 Abs. 1 TTDSG, as far as the consent includes the storage of cookies or access to information on the user's end device (e.g., device fingerprinting) in the sense of the TTDSG. The consent can be revoked at any time.

Google Analytics

This website uses the features of the web analysis service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyze the behavior of website visitors. In this context, the website operator receives various usage data, such as page views, duration of stay, used operating systems, and the user’s origin. This data is aggregated into a user ID and assigned to the respective end device of the website visitor.

Furthermore, we can record your mouse and scroll movements and clicks with Google Analytics. Additionally, Google Analytics uses various modeling approaches to complement the collected datasets and employs machine learning technologies in data analysis.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about your use of this website is generally transmitted to a server of Google in the USA and stored there.

The use of this service is based on your consent under Art. 6 Abs. 1 lit. a DSGVO and § 25 Abs. 1 TTDSG. The consent can be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

IP Anonymization

We have activated the IP anonymization function on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, compile reports on website activity, and provide further services related to website usage and internet usage.

The IP address transmitted by your browser within the framework of Google Analytics will not be merged with other Google data.

Browser Plugin

You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

More information on the handling of user data in Google Analytics can be found in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Google Signals

We use Google Signals. When you visit our website, Google Analytics records, among other things, your location, search history, and YouTube history, as well as demographic data (visitor data). This data can be used with the help of Google Signals for personalized advertising. If you have a Google account, the visitor data from Google Signals will be linked to your Google account and used for personalized advertising messages. The data will also be used to create anonymized statistics on the user behavior of our users.

Demographic Features in Google Analytics

This website uses the “demographic features” function of Google Analytics to be able to show website visitors relevant ads within the Google advertising network. This allows reports to be created that contain statements about the age, gender, and interests of the page visitors. This data is obtained from interest-based advertising by Google and from visitor data from third parties. This data cannot be assigned to a specific person. You can disable this feature at any time in the ad settings of your Google account or generally prohibit the collection of your data by Google Analytics as described in the section "Objection to Data Collection."

Order Processing

We have concluded a contract for order processing with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Hotjar

This website uses Hotjar. The provider is Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe (website: https://www.hotjar.com).

Hotjar is a tool for analyzing your user behavior on this website. With Hotjar, we can record your mouse and scroll movements and clicks. Hotjar can also determine how long you stayed with your pointer at a certain spot. From this information, Hotjar creates so-called heatmaps, which allow us to determine which areas of the website are preferred by the website visitors.

Furthermore, we can determine how long you stayed on a page and when you left it. We can also identify where you abandoned your entries in a contact form (so-called conversion funnels).

Additionally, Hotjar allows us to obtain direct feedback from website visitors. This function serves to improve the web offerings of the website operator.

Hotjar uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g., cookies or use of device fingerprinting).

As far as consent (consent) has been obtained, the use of the aforementioned service takes place solely based on Art. 6 Abs. 1 lit. a DSGVO and § 25 TTDSG. Consent can be revoked at any time. If no consent has been obtained, the use of this service is based on Art. 6 Abs. 1 lit. f DSGVO; the website operator has a legitimate interest in analyzing user behavior to optimize both its web offering and its advertising.

Disable Hotjar

If you wish to disable data collection by Hotjar, please click on the following link and follow the instructions there: https://www.hotjar.com/policies/do-not-track/

Please note that disabling Hotjar must be done separately for each browser or device.

More information about Hotjar and the data collected can be found in Hotjar’s privacy policy at the following link: https://www.hotjar.com/privacy.

Order Processing

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms in Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on the user data available at Google (e.g., location data and interests) (audience targeting). We as website operators can quantitatively evaluate this data by analyzing, for example, which search terms have led to our ads being displayed and how many ads have led to corresponding clicks.

The use of this service is based on your consent under Art. 6 Abs. 1 lit. a DSGVO and § 25 Abs. 1 TTDSG. The consent can be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.

Google Ads Remarketing

This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With Google Ads Remarketing, we can assign individuals who interact with our online offering to specific target groups, so that we can then show them interest-based advertising in the Google advertising network (remarketing or retargeting).

Furthermore, the advertising target groups created with Google Ads Remarketing can be linked to the cross-device features of Google. This allows personalized advertising messages adapted to your previous usage and browsing behavior on one device (e.g., mobile) to also be displayed on another of your devices (e.g., tablet or PC).

If you have a Google account, you can object to personalized advertising at the following link: https://www.google.com/settings/ads/onweb/.

The use of this service is based on your consent under Art. 6 Abs. 1 lit. a DSGVO and § 25 Abs. 1 TTDSG. The consent can be revoked at any time.

Further information and the data protection provisions can be found in Google's privacy policy at: https://policies.google.com/technologies/ads?hl=de.

Audience Formation with Customer Match

For audience formation, we also use Google Ads Remarketing's customer match. In this context, we submit certain customer data (e.g., email addresses) from our customer lists to Google. If the respective customers are Google users and logged into their Google account, relevant advertising messages will be displayed to them within the Google network (e.g., on YouTube, Gmail, or in the search engine).

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google Conversion Tracking, Google and we can recognize whether the user has taken specific actions. For example, we can evaluate which buttons on our website have been clicked and which products have been viewed or purchased most frequently. This information is used to create conversion statistics. We learn the total number of users who clicked on our ads and what actions they took. We do not receive any information that would allow us to personally identify the user. Google itself uses cookies or comparable recognition technologies for identification.

The use of this service is based on your consent under Art. 6 Abs. 1 lit. a DSGVO and § 25 Abs. 1 TTDSG. The consent can be revoked at any time.

More information on Google Conversion Tracking can be found in Google’s data protection provisions: https://policies.google.com/privacy?hl=de.

Meta Pixel (formerly Facebook Pixel)

This website uses the visitor action pixel from Facebook/Meta for conversion measurement. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the USA and other third countries.

This way, the behavior of page visitors can be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This allows us to evaluate the effectiveness of Facebook ads for statistical and market research purposes and to optimize future advertising measures.

The data collected is anonymous to us as the operator of this website; we cannot draw conclusions about the identity of the users. However, the data is stored and processed by Facebook, allowing a connection to the respective user profile, and Facebook can use the data for its own advertising purposes, according to the Facebook data usage policy (https://de-de.facebook.com/about/privacy/). This allows Facebook to enable advertising on Facebook pages as well as outside of Facebook. We as page operators cannot influence this use of data.

The use of this service is based on your consent under Art. 6 Abs. 1 lit. a DSGVO and § 25 Abs. 1 TTDSG. The consent can be revoked at any time.

We use the “advanced matching” function within the Meta Pixel.

The advanced matching allows us to transmit various types of data (e.g., place of residence, federal state, postal code, hashed email addresses, names, gender, date of birth, or phone number) of our customers and prospects collected via our website to Meta (Facebook). By activating this, we can tailor our advertising campaigns on Facebook even more precisely to individuals interested in our offers. Additionally, the advanced matching improves the attribution of web conversions and expands custom audiences.

Insofar as personal data is collected on our website using the tool described herein and transferred to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 DSGVO). The joint responsibility is limited solely to the collection of data and its transfer to Facebook. The processing by Facebook following the transfer is not part of the joint responsibility. The obligations we share in this regard have been recorded in an agreement on joint processing. You can find the wording of the agreement at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the data protection information when using the Facebook tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for data security regarding Facebook products. Data subject rights (e.g., requests for information) regarding the data processed by Facebook can be asserted directly with Facebook. If you assert data subject rights with us, we are obliged to forward them to Facebook.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

In Facebook's privacy policy, you will find further information on how to protect your privacy: https://de-de.facebook.com/about/privacy/.

You can also disable the remarketing function “Custom Audiences” in the advertising settings at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You must be logged in to Facebook.

If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.

Facebook Conversion API

We have integrated the Facebook Conversion API on this website. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the USA and other third countries.

Facebook Conversion API allows us to capture the interactions of the website visitor with our website and transmit them to Facebook to improve advertising performance on Facebook.

For this purpose, the time of the call, the page viewed, your IP address, and your user agent, as well as possibly other specific data (e.g., purchased products, cart value, and currency) are collected. You can find a complete overview of the data to be collected here: https://developers.facebook.com/docs/marketing-api/conversions-api/parameters.

The use of this service is based on your consent under Art. 6 Abs. 1 lit. a DSGVO and § 25 Abs. 1 TTDSG. The consent can be revoked at any time.

In Facebook's privacy policy, you will find further information on how to protect your privacy: https://de-de.facebook.com/about/privacy/.

Order Processing

Facebook Custom Audiences

We use Facebook Custom Audiences. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.

When you visit and use our websites and apps, utilize our free or paid offers, submit data to us, or interact with Facebook content from our company, we collect your personal data in this process. If you grant us consent to use Facebook Custom Audiences, we will transmit this data to Facebook, enabling Facebook to display relevant advertisements to you. Additionally, your data can be used to define target audiences (lookalike audiences).

Facebook processes this data as our order processor. Details can be found in Facebook's terms of use: https://www.facebook.com/legal/terms/customaudience.

The use of this service is based on your consent under Art. 6 Abs. 1 lit. a DSGVO and § 25 Abs. 1 TTDSG. The consent can be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/terms/customaudience and https://www.facebook.com/legal/terms/dataprocessing.

LinkedIn Insight Tag

This website uses the LinkedIn Insight Tag. The provider of this service is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Data Processing by LinkedIn Insight Tag

With the help of the LinkedIn Insight Tag, we receive information about the visitors to our website. If a website visitor is registered with LinkedIn, we can analyze professional details (e.g., career level, company size, country, location, industry, and job title) of our website visitors and better tailor our site to the respective target groups. Furthermore, with the help of LinkedIn Insight Tags, we can measure whether visitors to our websites make a purchase or perform another action (conversion measurement). Conversion measurement can also take place across devices (e.g., from PC to tablet). The LinkedIn Insight Tag also offers a retargeting function, which allows us to display targeted advertisements to visitors of our website outside the website, while no identification of the advertising recipient takes place according to LinkedIn.

LinkedIn also collects so-called log files (URL, referrer URL, IP address, device and browser properties, and time of access). IP addresses are shortened or (if used to reach LinkedIn members across devices) hashed (pseudonymized). The direct identifiers of LinkedIn members are deleted by LinkedIn after seven days. The remaining pseudonymized data is then deleted within 180 days.

The data collected by LinkedIn cannot be assigned to specific individuals by us as website operators. LinkedIn will store the collected personal data of the website visitors on its servers in the USA and use them as part of its own advertising efforts. Details can be found in LinkedIn's privacy policy at https://www.linkedin.com/legal/privacy-policy#choices-oblig.

Legal Basis

To the extent that consent has been obtained, the use of the aforementioned service occurs solely based on Art. 6 Abs. 1 lit. a DSGVO and § 25 TTDSG. The consent can be revoked at any time. If no consent has been obtained, the use of this service occurs based on Art. 6 Abs. 1 lit. f DSGVO; the website operator has a legitimate interest in effective advertising measures including social media.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.

Objection to Using LinkedIn Insight Tag

You can object to the analysis of the usage behavior and targeted advertising by LinkedIn at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Furthermore, LinkedIn members can control the use of their personal data for advertising purposes in their account settings. To avoid the linking of data collected on our website by LinkedIn to your LinkedIn account, you must log out of your LinkedIn account before visiting our website.

Order Processing

6. Newsletter and Mail Advertising

Newsletter Data

If you would like to receive the newsletter offered on the website, we require your email address as well as information that allows us to verify that you are the owner of the given email address and that you agree to receive the newsletter. No other data will be collected or only on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties.

The processing of the data entered into the newsletter registration form is carried out solely based on your consent (Art. 6 Abs. 1 lit. a DSGVO). You can revoke your consent to the storage of the data, the email address, and its use for sending the newsletter at any time, e.g., via the “unsubscribe” link in the newsletter. The legality of the already performed data processing operations remains unaffected by the revocation.

The data you provided for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter with us or the newsletter service provider and will be deleted from the newsletter distribution list after unsubscribing or after the purpose ceases. We reserve the right to delete or block email addresses from our newsletter distribution list at our own discretion as part of our legitimate interest under Art. 6 Abs. 1 lit. f DSGVO.

Data stored for other purposes remains unaffected.

After you unsubscribe from the newsletter distribution list, your email address may be stored in a blacklist with us or the newsletter service provider to prevent future mailings if necessary. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with the legal requirements regarding newsletter distribution (legitimate interest in terms of Art. 6 Abs. 1 lit. f DSGVO). The storage in the blacklist is not time-limited. You can object to the storage if your interests outweigh our legitimate interest.

Mail Advertising

We use your address in compliance with all legal provisions for sending postal advertising (mail advertising).

The legal basis for this is our legitimate interest in direct marketing under Art. 6 Abs. 1 lit. f in conjunction with recital 47 DSGVO. If consent has been requested, the processing occurs solely based on Art. 6 Abs. 1 lit. a DSGVO; consent can be revoked at any time. More specific regulations may be communicated to you during data collection and take precedence over the present regulations.

Your address will remain with us until the purpose of data processing ceases. If you assert a legitimate deletion request or revoke your consent to mail advertising, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial retention periods); in the latter case, deletion will occur after these grounds have ceased to apply.

We use the following service providers for sending our postal mailings:

Wunderpen GmbH
Aroser Allee 76
13407 Berlin

FLYERALARM GmbH
Alfred-Nobel-Str. 18
97080 Würzburg

winz.druck
Robert-Bosch-Straße 18
78239 Rielasingen

Order Processing

7. Plugins and Tools

YouTube with Enhanced Privacy

This website integrates videos from the YouTube site. The operator of the pages is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

We use YouTube in enhanced privacy mode. According to YouTube, this mode ensures that YouTube does not store information about the visitors to this website before they watch the video. The transmission of data to YouTube partners is not necessarily excluded by the enhanced privacy mode. Thus, YouTube establishes a connection to the Google DoubleClick network regardless of whether you watch a video.

As soon as you start a YouTube video on this website, a connection to YouTube's servers is established. In doing so, the YouTube server is informed about which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to directly associate your browsing behavior with your personal profile. You can prevent this by logging out of your YouTube account.

Furthermore, YouTube may store various cookies on your end device or use comparable recognition technologies (e.g., device fingerprinting) after starting a video. In this way, YouTube can obtain information about the visitors of this website. This information is used to collect video statistics, improve usability, and prevent fraud attempts.

After starting a YouTube video, additional data processing operations may be triggered, which we have no influence over.

The use of YouTube is in the interest of an engaging presentation of our online offerings. This represents a legitimate interest under Art. 6 Abs. 1 lit. f DSGVO. If corresponding consent has been requested, processing is carried out solely based on Art. 6 Abs. 1 lit. a DSGVO and § 25 Abs. 1 TTDSG, as far as the consent includes the storage of cookies or access to information on the user's end device (e.g., device fingerprinting) in the sense of the TTDSG. The consent can be revoked at any time.

For more information on data protection at YouTube, please refer to their privacy policy at: https://policies.google.com/privacy?hl=de.

Google Fonts (Local Hosting)

This page uses Google Fonts provided by Google for a uniform representation of fonts. The Google Fonts are locally installed. No connection is made to Google servers.

Further information on Google Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://policies.google.com/privacy?hl=de.

Google Maps

This page uses the map service Google Maps. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

To use the features of Google Maps, it is necessary to store your IP address. This information is usually transmitted to a Google server in the USA and stored there. The provider of this page has no influence over this data transmission. If Google Maps is activated, Google may use Google Fonts to ensure uniform display of fonts. When Google Maps is called, your browser loads the required web fonts into its browser cache to display texts and fonts correctly.

The use of Google Maps is in the interest of an appealing presentation of our online offerings and an easy findability of the places we indicate on the website. This represents a legitimate interest under Art. 6 Abs. 1 lit. f DSGVO. If corresponding consent has been requested, processing is carried out solely based on Art. 6 Abs. 1 lit. a DSGVO and § 25 Abs. 1 TTDSG, as far as the consent includes the storage of cookies or access to information on the user's end device (e.g., device fingerprinting) in the sense of the TTDSG. The consent can be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/.

More information on the handling of user data can be found in Google's privacy policy: https://policies.google.com/privacy?hl=de.

SoundCloud

Plugins from the social network SoundCloud (SoundCloud Limited, Berners House, 47-48 Berners Street, London W1T 3NF, UK) may be integrated on this website. You can recognize the SoundCloud plugins by the SoundCloud logo on the affected pages.

When you visit this website, a direct connection between your browser and the SoundCloud server is established after activating the plugin. SoundCloud thereby receives the information that you visited this website with your IP address. If you click the “Like” button or “Share” button while logged into your SoundCloud account, you can link and/or share the content of this website with your SoundCloud profile. This allows SoundCloud to associate your visit to this website with your user account. We point out that as the provider of the pages, we have no knowledge of the content of the transmitted data and its use by SoundCloud.

The storage and analysis of the data takes place on the basis of Art. 6 Abs. 1 lit. f DSGVO. The website operator has a legitimate interest in as extensive visibility as possible on social media. If corresponding consent has been requested, processing is carried out solely based on Art. 6 Abs. 1 lit. a DSGVO and § 25 Abs. 1 TTDSG, as far as the consent includes the storage of cookies or access to information on the user's end device (e.g., device fingerprinting) in the sense of the TTDSG. The consent can be revoked at any time.

Great Britain is considered a data protection-safe third country. This means that Great Britain has a level of data protection that corresponds to the level of data protection in the European Union.

Further information can be found in SoundCloud's privacy policy at: https://soundcloud.com/pages/privacy.

If you do not want SoundCloud to associate your visit to this website with your SoundCloud account, please log out of your SoundCloud account before activating the SoundCloud plugin.

Order Processing

8. Our Own Services

Handling of Applicant Data

We offer you the opportunity to apply to us (e.g., via email, postal mail, or online application form). Below we inform you about the scope, purpose, and use of the personal data collected during the application process. We assure you that the collection, processing, and use of your data will be carried out in accordance with applicable data protection laws and all other legal provisions, and your data will be treated with strict confidentiality.

Scope and Purpose of Data Collection

If you send us an application, we process your associated personal data (e.g., contact and communication data, application documents, notes during interviews, etc.) as far as this is necessary to decide on the establishment of an employment relationship. The legal basis for this is § 26 BDSG under German law (initiation of an employment relationship), Art. 6 Abs. 1 lit. b DSGVO (general contract initiation), and – if you have given consent – Art. 6 Abs. 1 lit. a DSGVO. The consent can be revoked at any time. Your personal data will only be shared within our company with those persons who are involved in processing your application.

If the application is successful, the data you submitted will be stored based on § 26 BDSG and Art. 6 Abs. 1 lit. b DSGVO for the purpose of conducting the employment relationship in our data processing systems.

Data Retention Period

If we cannot make you a job offer, you reject a job offer, or you withdraw your application, we reserve the right to retain the data you submitted based on our legitimate interests (Art. 6 Abs. 1 lit. f DSGVO) for up to 6 months after the end of the application process (rejection or withdrawal of the application). Afterward, the data will be deleted, and the physical application documents will be destroyed. The retention is primarily for proof purposes in case of a legal dispute. If it becomes apparent that the data may be needed beyond the 6-month period (e.g., due to an impending or pending legal dispute), deletion will only occur once the purpose for further retention has ceased.

A longer retention period may also take place if you have granted corresponding consent (Art. 6 Abs. 1 lit. a DSGVO) or if legal retention obligations prevent deletion.

Inclusion in the Applicant Pool

If we cannot make you a job offer, there is a possibility of including you in our applicant pool. In the event of inclusion, all documents and details from the application will be transferred to the applicant pool to contact you in case suitable vacancies arise.

The inclusion in the applicant pool occurs solely based on your explicit consent (Art. 6 Abs. 1 lit. a DSGVO). The granting of consent is voluntary and is not related to the ongoing application process. The data subject can revoke their consent at any time. In this case, the data from the applicant pool will be deleted irrevocably unless there are legal retention reasons.

The data from the applicant pool will be irrevocably deleted no later than two years after consent is granted.

Our Social Media Appearances

This privacy policy applies to the following social media appearances

Data Processing by Social Networks

We maintain publicly accessible profiles on social networks. The specific social networks we use are listed below.

Social networks like Facebook, Twitter, etc., can usually analyze your user behavior comprehensively when you visit their website or a website with integrated social media content (e.g., like buttons or advertising banners). Your visit to our social media presence triggers numerous data processing activities relevant to data protection. In detail:

If you are logged into your social media account and visit our social media presence, the operator of the social media portal can assign this visit to your user account. Your personal data may also be collected if you are not logged in or do not have an account with the respective social media portal. This data collection occurs, for example, via cookies stored on your device or by recording your IP address.

With the help of the data collected in this way, the operators of social media portals can create user profiles, in which your preferences and interests are stored. This allows you to see interest-based advertising both in and outside the respective social media presence. If you have an account with the respective social network, interest-based advertising may be shown on all devices on which you are or have been logged in.

Please also note that we cannot trace all processing processes on the social media portals. Depending on the provider, additional processing operations may therefore be carried out by the operators of the social media portals. You can find details in the terms of use and privacy policies of the respective social media portals.

Legal Basis

Our social media appearances aim to ensure a comprehensive presence on the Internet. This constitutes a legitimate interest within the meaning of Art. 6 Abs. 1 lit. f DSGVO. The analysis processes initiated by the social networks may be based on differing legal bases that must be stated by the operators of the social networks (e.g., consent under Art. 6 Abs. 1 lit. a DSGVO).

Responsible Party and Assertion of Rights

When you visit one of our social media appearances (e.g., Facebook), we are jointly responsible with the operator of the social media platform for the data processing triggered during this visit. You can assert your rights (information, correction, deletion, restriction of processing, data portability, and complaint) against both us and the operator of the respective social media portal (e.g., against Facebook).

Please note that despite our joint responsibility with the operators of social media portals, we do not have full influence over the data processing operations of social media portals. Our possibilities primarily depend on the corporate policy of the respective provider.

Retention Period

The data we collect directly through the social media presence will be deleted from our systems as soon as you request us to delete them, revoke your consent to storage, or the purpose of data storage ceases. Stored cookies remain on your device until you delete them. Mandatory statutory provisions – in particular, retention periods – remain unaffected.

We have no influence on the retention period of your data that is stored for its own purposes by the operators of social networks. Please inform yourself directly with the operators of social networks (e.g., in their privacy policy, see below).

Your Rights

You have the right to obtain free information about your stored personal data, its origin, recipients, and purpose of data processing at any time. You also have the right to object, to data portability, and to lodge a complaint with the competent supervisory authority. Furthermore, you can request the correction, blocking, deletion, and, under certain circumstances, the restriction of processing your personal data.

Social Networks in Detail

Facebook

We have a profile on Facebook. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (hereinafter Meta). According to Meta, the collected data is also transferred to the USA and other third countries.

We have entered into an agreement with Meta regarding joint processing (Controller Addendum). This agreement stipulates which data processing operations we or Meta are responsible for when you visit our Facebook page. You can view this agreement at the following link: https://www.facebook.com/legal/terms/page_controller_addendum.

You can independently adjust your advertising settings in your user account. Click on the following link and log in to do this: https://www.facebook.com/settings?tab=ads.

Details can be found in Facebook's privacy policy: https://www.facebook.com/about/privacy/.

Twitter

We use the short messaging service Twitter. The provider is Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland.

You can independently adjust your Twitter privacy settings in your user account. Click on the following link and log in to do this: https://twitter.com/personalization.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://gdpr.twitter.com/en/controller-to-controller-transfers.html.

Details can be found in Twitter's privacy policy: https://twitter.com/de/privacy.

Instagram

We have a profile on Instagram. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://help.instagram.com/519522125107875, and https://de-de.facebook.com/help/566994660333381.

Details on how they handle your personal data can be found in Instagram's privacy policy: https://help.instagram.com/519522125107875.

XING

We have a profile on XING. The provider is New Work SE, Dammtorstraße 30, 20354 Hamburg, Germany. Details on how they handle your personal data can be found in XING's privacy policy: https://privacy.xing.com/de/datenschutzerklaerung.

We have a profile on LinkedIn. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. LinkedIn uses advertising cookies.

If you want to disable LinkedIn advertising cookies, please use the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: www.linkedin.com/legal/l/dpa