Understanding User Needs – Designing Applications with Purpose
Digital products are successful when they comprehensively take into account the needs and behaviors of their users. Whether complex B2B applications, human-machine interfaces (HMIs), or CRM software solutions – the foundation for a successful user experience is well-founded knowledge about the users and their context of use. User research specifically addresses this question and provides companies with valuable insights to further develop applications or create new, user-centered innovations.
User Research as the Basis for Successful Applications
Targeted user research allows companies to replace assumptions and speculation with empirical data. The systematic examination of the user perspective creates a solid foundation for data-driven decisions regarding product features, design, and functionality. Our approaches include both qualitative and quantitative methods, placing the needs, problems, and expectations of users at the center – a crucial basis for creating products that reach and excite their target audiences. The best part: no matter how their digital systems are designed, user research offers an immediate, simple, and effective way to optimize them.
Practical Examples: User Research at SYBIT in Action for Measurable Success
Increasing Productivity and Process Quality in Sales
A mid-sized company regularly received feedback from customers about delayed offers and inaccurate pricing. Through interviews and contextual inquiries, our user research identified the underlying weaknesses and pain points within the customer journey. With these insights, we were able to improve processes and optimize the offer process, significantly increasing customer satisfaction and employee productivity.
Increase conversions in the online shop and reduce support costs
A manufacturer of sensors discovered that their online shop was falling short of expectations, and support requests were increasing. Using a multi-stage research approach – Voice-of-Customer surveys, usability tests, and follow-up surveys – we identified where crucial information was missing in the user journey. The insights gained from this led to improved user guidance, which increased purchases in the shop and sustainably reduced the workload on customer service.
Global alignment of a B2B online shop with a clear team focus
A chemical company planned to replace its DACH-limited online shop with a global self-service platform. User research with the core project team and international stakeholders made it possible to identify potential system failures and critical assumptions at an early stage. Joint workshops and supplementary interviews with target customers created a solid foundation for the development of the new shop, ensuring a clear focus and optimal use of project resources.
Our Services in the Field of User Research
- Context Analysis: Understanding and Prioritizing User Needs
Through targeted interviews, surveys, and usability tests, we identify the specific requirements of your target audiences. These insights provide a solid foundation for designing your application and help translate real user needs into concrete requirements.
- Usability Testing: Improving Application Quality
Usability tests provide early feedback on the applicability and user-friendliness of a product. This allows weaknesses and obstacles in the user journey to be identified in a timely manner and optimized in a targeted way, which enhances product quality and increases customer satisfaction.
- Empirical validation in all phases of software product development
We accompany the entire development process of digital solutions with continuous user research. Design decisions are regularly tested to ensure that your application remains user-friendly, functional, and adaptable.
User Research as part of the Customer Experience
User research is an indispensable component of a comprehensive customer experience strategy and also forms the basis for effective UX design. The insights gained from user research enable a deep user focus that directly influences the design of applications. This allows for the creation of digital products that not only meet but intentionally exceed user expectations. The close integration of user research and UX design creates a consistent, positive experience across all touchpoints – a crucial factor in building trust and strengthening long-term customer loyalty.
Your connection to greater user focus
Explore your users' perspectives and design applications that inspire – our UX research experts offer non-binding consultations.
Mail: sales@sybit.de
Tel.: +49 7732 9508-2000