Communicate data-driven
State-of-the-art digital technologies such as SAP Emarsys enable you to market products and services in real time, addressing customers in a way that increases customer loyalty and provides a lasting boost to your sales processes.
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Increased conversion rate
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Measurable marketing results & higher performance
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Improving the customer journey
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Increase in customer value
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Optimized purchasing processes
What capabilities should a marketing solution provide?
Marketing is increasingly becoming a key player in all customer-oriented processes. So what can be done to make it as powerful as possible and how can its success be measured?
The key to achieving a lasting improvement in marketing processes is to establish a data-based view of customers and their interactions across different systems and channels. When it comes to making good use of this data, the following three aspects of marketing are crucial.
Platforms for data-driven marketing
If you want to use customer data effectively, you need marketing platforms that not only cover all the relevant functions, but also offer interfaces to the other systems in the company (such as the CRM system or online shop).
Artificial intelligence & machine learning
Both technologies can become a decisive factor in the successful handling of Big Data. To be more precise, they are the key to efficiently analysing and evaluating large, unstructured quantities of data.
Marketing automation
With automated campaigns, for example, suitable software can ensure scalability, relieve the strain on the marketer, segment large and differentiated target groups, and create scoring options that can be used, for instance, for predictive lead nurturing processes.
SAP's Customer Experience Solutions, above all SAP Emarsys, provide the technological basis to fulfill these three aspects. Marketing then creates end-to-end processes:
New sales opportunities
New sales opportunities by enabling integrated, personalized and cross-channel campaigns to be implemented quickly and scalably.
Increased conversion rates & lead generation
Increased conversion rates and lead generation by helping the system (e.g. with AI) to understand customers and deliver relevant interactions in real time
Buyer enablement
Buyer enablement by actively accompanying the digital customer journey in order to optimize the purchasing process and thus increase sales, reduce abandonment and inspire customers.
Sales enablement
Sales enablement by creating outstanding added value for sales, namely real qualification of leads, also with the help of nurturing and scoring models
Better customer experience
Better customer experience by only displaying relevant content and closing gaps in the customer journey.
If you want to successfully design a customer experience across all channels, then data-driven, automated marketing is an absolute must – as is the cooperation between the Marketing and Sales staff as a team. Would you like to learn more? Take a look at our references and additional content. You'll find all kinds of fresh ideas for your marketing processes, too.
The Technologies Behind Success
SAP Emarsys
Great shopping experiences, high customer loyalty, automated campaign management for the perfect customer journey, that's SAP Emarsys.
SAP Sales Cloud
With SAP Sales Cloud, you can accelerate sales processes, inspire customers and always work mobile and independently.
Are we going one step further?
Even with comprehensive digital projects, it is better to start than to wait.
Mail: sales@sybit.de
Tel.: +49 7732 9508-2000