What do ladies' jackets, safety harnesses and diving suits have in common? Only the threads that hold them together allow them to fulfill their full function. AMANN produces the right yarn for these and many other industries. The global player and technology leader produces threads for the highest demands and develops innovative ideas for seams. In order to meet the growing demand for its products and its increasingly global sales structure, the company decided to introduce SAP Hybris Cloud for Customer and SAP JAM internationally in the areas of sales, marketing and service.

Mission

AMANN has been producing high-quality sewing threads and embroidery threads for more than 160 years. The company has not only had to face new technological challenges time and again, the sales structure has also changed: Sales have become more global, the variety of products has grown enormously, yarns are sold directly to production sites or the manufacturer of an end product as well as via agents and other sales channels.

In order to maintain an overview of customers, contacts, products, offers and price approvals, absolute transparency based on a globally standardized database was necessary. As sales, marketing and service work closely together at AMANN, all areas were to be equipped with a solution that always provides all information across departments. Internal communication was also to be improved in order to gain more time for customers.

In order to implement this project quickly and satisfactorily for all parties, the cloud project manager first deliberately focused on the requirements of the specialist departments, developed the necessary functions in joint workshops and decided on a rapid, standard-oriented introduction. The IT department also sought advice and training from project partner SYBIT in order to be able to carry out the international roll-out in a total of 13 countries independently.

Requirements

  • “Easy to use": Users should be addressed by the software interface to ensure acceptance
  • Performance: Fast response times for good usability
  • Mobility: Mobile availability on tablets should make work more efficient and increase transparency
  • Offline availability: Data should also be available in regions with poor network coverage.
  • SAP ERP integration for seamless quotation and order management

Solution

  • Intensive, preparatory workshops with the regional sales managers, key users and specialist departments
  • Support for the sales team to understand requirements
  • Rapid introduction close to the standard
  • Step-by-step introduction of SAP Hybris Sales Cloud in several languages in the first project phase: start with pilot country China, 13 countries in total
  • Introduction of SAP Hybris Marketing and the SAP Hybris Service Cloud in a second phase
  • Intensive coaching by project partner SYBIT
Jennifer Bertsche

How can you benefit from AMANN's experience with SAP & SYBIT?

Are you, like AMANN, looking for a solution to make your customer processes more efficient and future-proof with SAP Cloud for Customer? With our extensive experience in implementing SAP Hybris Cloud for Customer, we support you in strengthening your customer relationships and optimizing your processes. Do you have questions or need personalized advice? Our experts are here to help you turn your vision into reality.

Contact us for personalized consultation:

Mail: sales@sybit.de
Tel.: +49 7732 9508-2000

Jennifer Bertsche, Business Development
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