Search for the needle in the PIM... and find it: Cannulas, dressings, catheter systems, surgical instruments or devices and accessories for dialysis - the B. Braun portfolio comprises over 5,000 products, 120,000 saleable items plus associated information. In order to be able to sell its products and services worldwide, the company needed a powerful, high-performance system that could structure enormous amounts of data, offer multi-faceted search functions and enable efficient system maintenance across national borders. Sybit implemented a sophisticated product information management system (PIM) based on SAP Hybris Commerce. In 50 of 64 B. Braun's national organizations, the solution has already been introduced, significantly speeding up sales and marketing processes.

The task

With the aim of being able to inform and supply customers, patients and authorities worldwide more quickly, all product-relevant information such as material numbers, dimensions, package inserts, flyers, images and videos needed to be structured in a single system. To ensure the future viability of the new system, B. Braun decided to implement the SAP Hybris Commerce solution with SYBIT.

Requirements

  • High performance and reliability of the PIM with a very large amount of data
  • Structuring of an enormous variety of products
  • Bundling of all product-relevant information with low maintenance effort
  • Consideration of different linguistic and legal conditions
  • Content maintenance by global and local marketing departments

Solution

  • Product-relevant data from ERP, DMS and Media Manager is managed in the PIM and supplemented with additional information
  • This data flows via PIM to websites, e-shops, apps, print and online catalogs.
  • The global marketing departments provide the employees in the country organizations with all the information in the PIM.
  • They adapt this information to the country-specific needs of customers, patients and authorities and enter it into the PIM on a decentralized basis
  • Product Center 5.0 within the PIM provides all product information tailored to country-specific regulations.
  • Each text is available in 60 different languages in the PIM.
Jennifer Bertsche

What do you think of B. Braun's experience with SAP & SYBIT?

Do you want to optimize and future-proof your e-commerce processes like B. Braun with SAP Hybris Commerce Cloud? With our extensive experience in SAP Hybris Commerce Cloud, we help you streamline your processes and sustainably enhance your e-commerce performance. Do you have any questions or need personalized advice? Our experts are here to assist you in turning your vision into reality.

Contact us for personalized consultation:

Mail: sales@sybit.de
Tel.: +49 7732 9508-2000

Jennifer Bertsche, Business Development
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