Insta puts buildings in the right light: Founded in 1970, the electronics technology company with 580 employees develops and manufactures innovative products and system components for smart buildings and modern architectural lighting. Insta combines innovation and creativity in a broad product portfolio. In itelligence AG, Insta has found a strong partner with in-depth expertise in the areas of Customer Management Relationship (CRM), Customer Experience (CX) and e-commerce, which has created a customer-oriented solution for the ideal presentation of the product portfolio.

The old system seen in the light

Particularly in the field of architectural lighting, the Lüdenscheid-based company had previously only been able to display a small spectrum of its broad product portfolio for its end customers. The product catalog was maintained in parallel in another system, where the data was enriched and prepared for the website. The large amount of material data made maintenance more difficult, and the variant configuration also had to be significantly optimized by adapting it for the web. The challenge was to combine both systems in an ideal way: It is a complex mechanism to transfer data to the website. A standardized tool for product and website management was therefore required in order to present the company's own products and broad product portfolio in a holistic manner and to significantly reduce the maintenance effort.

The challenges

  • Replacement of the existing legacy system

  • Implementation of a standardized tool for maintaining product and website data
  • Reduction of the maintenance effort

Advantages

  • Central tool for managing product and website data
  • Holistic mapping of the product portfolio for end customers
  • Automated data transfer from SAP to SAP Commerce On-Premise as part of the SAP C/4HANA Suite (formerly SAP Hybris)

Solution

  • Implementation of SAP Commerce On-Premise as part of the SAP C/4HANA Suite (formerly SAP Hybris)
  • SAP Configure Price and Quote

Green light for the new IT infrastructure

SAP Commerce On-Premise was implemented as a central tool for website content management and product data management as part of the SAP C/4HANA Suite (formerly SAP Hybris). This allows the desired range of variants to be displayed and the broad spectrum of the product
product portfolio can be ideally mapped. Insta set up the infrastructure and operates it independently and on its own responsibility. Setting up the infrastructure posed a number of technical challenges for Insta, which were successfully overcome. For example
development modifications had to be made to the SAP Commerce interface to enable variant configurations. These were transferred from SAP to an SAP note.

Jennifer Bertsche

What do you think of Insta GmbH's experience with SAP & SYBIT?

Are you, like Insta GmbH, looking for a solution to make your e-commerce processes more efficient and future-proof with the SAP Commerce Cloud? Thanks to our extensive experience in implementing the SAP Commerce Cloud, we can help you optimize your e-commerce processes and improve customer interactions. Do you have any questions or would you like a personal consultation? Our experts are at your disposal. 

Contact us for an individual consultation:

Mail: sales@sybit.de
Tel.: +49 7732 9508-2000

Jennifer Bertsche, Business Development
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