SAP Hybris C4C at AMANN Group

The Task

Amann has been producing first-class sewing and embroidery threads for more than 160 years. The company constantly has to face new challenges, not only in terms of technology, but also in its sales structure – not only in terms of technology, but also in sales structure, which has become more global, whilst the variety of products offered increased enormously. In addition, threads are sold directly to production facilities or to end-product manufacturers, as well as through agents and other sales channels. Absolute transparency, based on a globalised and uniform database, was needed to keep an overview of all the customers, contacts, products, offers, and price approvals. As the sales, marketing, and service departments of Amann collaborate closely, it was vital that all departments have access to a solution that constantly provides all information available across the departments. Internal communication also had to be improved in order to free up time for the customer. To implement this project rapidly while satisfying the demands of all involved parties, the Project Manager Cloud first analysed all demands of the individual departments, worked out the necessary functionalities in joint workshops, and finally opted for a fast and close-to-standard introduction. The IT department was also advised and trained by the project partner Sybit to autonomously realise the international roll-out across 13 countries.