Rehau is a leading system and service provider of polymer-based solutions for the construction, automotive and manufacturing sectors. The pioneering company develops sustainable answers to the ecological and economic challenges of tomorrow. In order to be prepared to meet future challenges, Rehau decided to change to the SAP Hybris Commerce Suite for its customer portal throughout its global operations. As a digital information and sales platform, the portal offers industry customers, distributors and tradesmen sophisticated order processes specifically designed to match prevalent B2C scenarios.

Strategy

In order to minimize risks and implementation time, Rehau started the project with a comparatively small group of users in the pilot countries of Serbia and Montenegro. After the smooth changeover, the portal was analyzed in terms of loading time, performance leaks and errors using an APM solution. Based on these findings, optimization needs were immediately identified and the user experience was further improved. The customers are delighted and the results are being incorporated into the planning of the next phases for the global roll-out.

Requirements

The project objective is a high-performance, global customer portal that integrates smoothly into the company's solution landscape. High customer and employee acceptance was the top priority. The web store was to have a personalized customer approach, accelerated ordering processes and intuitive search and filter functions.

Solution

  • Introduction of the SAP Hybris Commerce Suite with extensive connections
  • Look & feel was adapted to the public website
  • Power user ordering via file upload
  • Favorites and overview lists such as “My Rehau” show contracts, storage and order quantities
  • Integrated product configuration
  • Integration of CMS and MAM system for simplified editorial maintenance of content in the customer portal
Jennifer Bertsche

What do you think of REHAU's experience with SAP & SYBIT?

Do you want to take your e-commerce processes to the next level like REHAU with SAP Hybris Commerce Cloud and sustainably increase your efficiency? With our expertise in SAP Hybris Commerce Cloud and tailored solutions, we help you optimize your e-commerce strategy and modernize your internal workflows. Our experts are ready to assist you in bringing your vision to life.

Contact us for personalized consultation:

Mail: sales@sybit.de
Tel.: +49 7732 9508-2000

Jennifer Bertsche, Business Development