Excavators, rammers, wheel loaders - the provider of compact equipment, construction equipment and services Wacker Neuson offers its customers a wide range of individually configurable products and spare parts. To improve service, information and availability for its customers, the company decided to introduce SAP Hybris Omnichannel Commerce. Together with the consulting company SYBIT, Wacker Neuson set up an e-store in the UK in the first phase of the project, which was gradually expanded into a dealer and service portal including variant configuration. This was followed by the launch in Germany, with further markets in preparation. Both dealers and industrial end customers now benefit from a central platform with an efficient 24/7 quotation and ordering process.

The strategy

Before the introduction of SAP Hybris Commerce, orders were placed using the Wacker Neuson extranet. The digital transformation created new requirements as well as opportunities for growth: a central platform was therefore to be created from which both customers and dealers could benefit.

Objectives

  • Expansion of the customer experience to strengthen market presence
  • Multi-channel: Development of an additional online sales channel
  • Simplification of service processes

Requirements

  • Lead process: retailers receive inquiries directly from the e-store
  • End-to-end quotation and ordering process
  • Overview of material master data, technical attributes and spare parts
  • Configuration of the machines by the customer
  • Clear and efficient 24/7 ordering process
  • Processing of credit card payments
  • Complete service processing: product registration, warranty claims, machine details

Technical solution

  • Integration of the spare parts catalog
  • Seamless integration into SAP CRM (order processing) and SAP ERP (master data)
  • Integration of the online product configurator based on SAP IPC
  • Connection to payment provider for credit card payments 
Jennifer Bertsche

What do you think of Wacker Neuson's experience with SAP & SYBIT?

Are you, like Wacker Neuson, looking for a solution to make your e-commerce processes more efficient and future-proof with SAP Hybris Commerce Cloud? With our extensive experience in implementing SAP Hybris Commerce Cloud, we help you optimize your e-commerce operations and enhance customer interactions. Do you have any questions or need personalized advice? Our experts are ready to assist you in bringing your vision to life.

Contact us for personalized consultation:

Mail: sales@sybit.de
Tel.: +49 7732 9508-2000

Jennifer Bertsche, Business Development
Contact now