Customer management: CRM in sales - Optimizing sales processes with customer data
The time spent together between sales and customers is becoming increasingly exclusive. Make more of your sales channel - with digital solutions that combine sales and customer experience. Use the latest digital tools such as the SAP Sales Cloud and SAP CPQ to optimize your sales processes and make them more transparent, efficient and successful.
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Higher customer satisfaction
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Better sales results
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Faster closings
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More efficiency and productivity
Solve the sales problem
Even in the digital age, no customer touchpoint is as important as direct contact with customers. However, there are fewer opportunities to meet face to face. This makes it all the more important to serve all channels and touchpoints from a sales perspective - and to be optimally prepared in personal moments.
The key to improving customer experiences and laying effective foundations for higher sales lies in the establishment of:
- CRM in sales: CRM-based, effective sales processes that are customer-centric
- End-to-end processes that combine sales, marketing, service and eCommerce
- Cloud systems such as the SAP Sales Cloud and SAP CPQ, which collect customer data smartly and optimize lead and opportunity management
What do you get from digital customer management?
Waste less time in the system
Sales employees can work more efficiently with intelligent CRM systems such as the SAP Sales Cloud (or simple add-ons if necessary) because, among other things, it offers a uniform customer view, allows sales employees to access their data on the move, create quotations, enter orders and sign contracts.
The SAP Sales Cloud makes it possible to automate routine tasks such as creating quotations, updating opportunities or scheduling visits.
By using AI, it can intelligently recommend what needs to be done when, scan incoming emails and suggest appropriate responses.
Higher win rates through better management
The most important thing in modern sales management is transparency about the pipeline - and the ability to derive measures from it.
Modern CRM systems such as the SAP Sales Cloud use artificial intelligence, for example for smart pipeline management, forecasting and opportunity handling. A valuable outcome: AI can be used to identify gaps and risk opportunities with astonishing accuracy and in little time.
This allows sales managers to assess much more accurately whether targets are being achieved - or whether countermeasures need to be taken.
Always be up to date
Modern CRM systems such as the SAP Sales Cloud enable sales employees to access their data on the move and even offline, which means greater flexibility and efficiency.
With an optimized user interface for mobile devices and integrations with other mobile applications, such as email, calendar, maps or voice assistants, sales employees can interact seamlessly with their customers, are up to date at a glance and can process customer concerns directly.
Sell more easily on all channels
The use of intelligent sales systems such as the SAP Sales Cloud makes a decisive contribution to optimizing sales processes and making an omnichannel strategy successful.
Only with technology that processes customer data in a smart way can the necessary 360-degree view of customer interactions, sales activities and performance of the individual channels be created.
A modern CRM in sales records customer activities across all channels, including eCommerce.
No fear of changing systems
Customer relationship management (CRM) in sales is a central business tool with critical data. Large companies in particular are often faced with huge amounts of data, complex processes and numerous stakeholders.
The good news is: with the right approach, all these concerns can be addressed. Even with very large legacy CRMs, the path to the SAP Sales Cloud is not rocket science. It often only takes a few months with manageable resources to go live.
It is worth it. With a CRM such as the SAP Sales Cloud, you lay the foundation for future-proof and holistic sales processes that link all customer-relevant touchpoints.
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30 % Up to 30% increase in sales efficiency -
35 % Create up to 35% more offers
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40 % Up to 40% higher hit rate of the offers -
70 % of customers expect a seamless experience across all channels
Our customers share their experiences with SAP Sales Cloud
“A powerful CRM system is crucial as it supports our sales staff in developing the value proposition.”
Stefan Hugk, Head of Global CRM, ARDEX GmbH
“We need software that supports us in entering new markets quickly and agilely and replicating success stories.”
Thomas Vetterle, Head of Global Internal Sales Von Roll
"Sybit has always been consistently committed to our goals and concerns. We were able to benefit from Sybit's extensive know-how
in the SAP CX environment, especially with regard to licenses, and would therefore always choose to outsource licenses and projects to a partner like Sybit."
Klaus Höllerer, CIO, EMUGE-Werk Richard Glimpel GmbH & Co. KG
“At AlzChem, we are constantly striving to improve both the efficiency of our processes and the satisfaction of our users and to take full advantage of a modern IT landscape. A CRM system is an important building block in this regard, enabling us to utilize the added value of a shared knowledge base and the potential of artificial intelligence to better respond to specific customer needs. Sybit proved to be the right partner for this challenging and exciting project to introduce “Cloud for Customer”.”
Michael Hilger, SAP Consultant bei AlzChem
Intelligent technologies for successful B2B sales
Modern B2B sales is only possible with digital solutions that enable end-to-end customer management and optimize lead and opportunity management. Take your B2B sales to a whole new level - with us as your partner, the number 1 for customer experience (CX) powered by SAP.
SAP Sales Cloud
With SAP Sales Cloud, you can optimize sales workflows, inspire customers and work mobile and independently at all times.
SAP CPQ
Configure, Price and Quote: Fast product determination and configuration - customer-specific quotation pricing!
Sybit: SAP Platinum Partner for Customer Experience
Our consulting is characterized by expertise, passion and our lived values. A well thought-out and coherent digital strategy is particularly important to us. We do not believe in one-size-fits-all solutions, but rely on customized concepts that are individual and holistic.
In our role as a full-service digital agency, we support you from business consulting and implementation, including UX design, through to ongoing support for all SAP customer experience solutions.
We are a proud member of NTT DATA Business Solutions AG, one of the world's leading SAP consulting firms, which covers the entire SAP portfolio.
Are we going one step further?
Even with comprehensive digital projects, it is better to start than to wait.
Mail: sales@sybit.de
Tel.: +49 7732 9508-2000