Successful eCommerce

Whether in a sales or after-sales context: Without product data in eCommerce, digital services like spare parts shops are worthless. The Internet of Things (IoT) or Machine Learning cannot function without the appropriate product data. Immensely important information such as prices and availability always relies on high-quality and consistent data.

It's best to use a Product Information Management system (PIM system) for this. All subsystems requiring product data (including price and availability) can pull their information from this central PIM system. This ensures data consistency across the website, shop, portal, or marketplace, and your customers receive reliable, correct information in quotes or during customer service interactions.

Besides data quality, visualization is a central aspect of correctly handling products at digital touchpoints, whether in the context of after-sales (spare parts), CPQ (configuration), or classic purchasing processes. There is immense potential here through 2D or 3D product visualization, or even dynamic image generation, for example, in the context of ETO processes or individual product configurations, to make one's own commerce solution not just state-of-the-art, but also modern and innovative. Put differently, a cloud commerce solution – regardless of its form and scope – cannot be successful without contemporary visualization.

Sales also benefits, for example, from current and consistent data. Good advice is only possible if the sales team knows that spare parts genuinely fit, and that corresponding accessories can only be installed or used with a special tool or in conjunction with a service.

However, cloud commerce platforms can achieve much more for the sales department. When customers can view their own order history and independently track the current status of even complex orders, availability, and delivery conditions in real time, this not only ensures customer satisfaction but also relieves the burden on inside sales as well as the sales department.

With eBusiness offerings such as a spare parts shop, service processes become an important economic factor. Due to high gross margins, this area is highly profitable – especially for durable goods. The after-sales business also stabilizes revenue: Demand for spare parts or maintenance services is less subject to economic fluctuations.

The service sector also holds great potential for entirely new, lucrative business models. Digital services such as Predictive Maintenance, IoT dashboards, remote services, or machine learning data are just a few examples. When customers monitor their own machines on service portals, manufacturers can specifically offer upgrades or recommendations for these machines – which can, in turn, be ordered directly in the portal. It is also possible to proactively indicate errors or the potential failure (wear and tear) of a part.

Conceived and implemented in end-to-end processes, eCommerce solutions form the basis for holistic, profitable customer interactions. Omnichannel, in real-time, and personal. Find your path to success in eBusiness too. Take a look at our references and further content. You will find plenty of new perspectives for your business model as well.

Implementing an individual vision in connection with SAP Commerce Cloud offers numerous advantages for businesses aiming to successfully position themselves in the digital business world.

These include enhanced customer centricity, increased revenue through personalized experiences and marketing campaigns, improved efficiency through automation and integration, scalability for growth, competitive advantages, data-driven decisions, an enhanced user experience, future-proofing, and adaptability to changing market conditions. Implementing a custom vision on this platform enables businesses to operate successfully in the digital business world and achieve long-term success.

Building a platform strategy for the coming years is crucial for companies aiming for sustainable success in the digital economy. This strategy centres on the B2B eCommerce platform, and for good reason. This powerful eCommerce platform provides the ideal foundation for developing tailored, customer-oriented solutions that meet the constantly changing demands of the market.

With the Digital Commerce platform, companies can not only expand and optimise their eCommerce business but also lay the foundation for a comprehensive digital transformation. The platform enables seamless integration with backend systems, the automation of processes, personalised customer communication, and the use of real-time data for data-driven decisions.

Through the strategic development and continuous optimisation of their platform strategy, companies can ensure that they react flexibly to changes in the market environment while simultaneously offering their customers an outstanding experience. Sybit is a reliable SAP Premium Partner that supports companies on their path to sustainable growth and success.

The B2B eCommerce platform offers your IT department a variety of benefits. These include efficient resource utilization, scalability, enhanced security, easy integration with other systems, process automation, access to current technologies, and efficient data management. Overall, the platform enables the IT department to focus on more strategic tasks while simultaneously utilizing a state-of-the-art eCommerce platform, without having to worry about complex maintenance and infrastructure management. This increases the efficiency of the IT department and promotes focus on business-critical tasks.

The B2B eCommerce platform plays a crucial role in increasing efficiency and achieving business goals. Through its powerful functions and advantages, it enables:

Improved Customer Centricity: The commerce platform supports the creation of personalized, customer-oriented experiences. This leads to higher customer satisfaction, increased customer loyalty, and ultimately, higher revenue.

Increased Efficiency: The platform automates many tasks, from product data management to inventory management. This allows the company to use resources more efficiently and reduce costs.

Scalability: The digital commerce platform is flexible and can be expanded as needed. Companies can expand into new markets and react to growth without having to make expensive infrastructure investments.

Security: The platform is operated by a reliable provider and meets strict security standards. This gives companies and customers confidence in the security of their data and transactions.

Data-Driven Decisions: The cloud commerce solution offers comprehensive analysis and reporting tools that enable companies to make informed decisions based on real-time data. This helps to optimize business processes and better achieve business goals.

Overall, the cloud commerce platform helps companies achieve their business goals more efficiently by increasing efficiency, promoting customer centricity, and enabling adaptability to changing market conditions. This powerful platform supports companies in their pursuit of sustainable success in the digital economy.

A B2B eCommerce platform can significantly influence shop dwell time, bounce rates, conversions, and traffic.

Shop Dwell Time: The B2B eCommerce platform offers the opportunity to create engaging and personalized user experiences. Through user-friendly navigation, appealing product presentations, and tailored recommendations, customers can stay longer on the website to explore products. This increases the shop dwell time and provides more opportunities to showcase products and convince potential customers.

Bounce Rates: By improving the user experience and reducing friction points, bounce rates can be lowered. When customers easily find what they are looking for on the website and have a seamless shopping experience, they are less likely to leave the site prematurely.

Conversions: The B2B eCommerce platform offers powerful features for product placement and the implementation of targeted marketing campaigns. This can lead to a higher conversion rate, as customers are motivated to complete a purchase. Furthermore, the platform supports efficient payment processing and provides trust and security for the purchasing process.

Traffic: Implementing a cloud commerce platform can increase the visibility and reach of your products and services. Through search engine optimized pages, integration into various sales channels, and the ability to scale the business, you can boost traffic to your website.

A cloud commerce solution enables businesses to create personalized and efficient eCommerce experiences that can increase dwell time, reduce bounce rates, boost conversions, and drive traffic. These positive impacts are crucial for enhancing eCommerce success and promoting company growth.